Fear Factor

I.E. Effects Adds Stereoscopic 3D to its Post Capabilities

I.E. Effects, Culver City, California has announced that the company is now offering a complete post-production solution for stereoscopic projects.  "We’ve been waiting for technology to get to the point where we could build a stereoscopic workflow that is manageable for today’s budgets," says David Kenneth, executive producer at I.E. Effects. "We’ve worked very hard to simplify the process to the point where it’s not intimidating for our clients. We can now turn around 3D projects on a similar timeline to that of traditional 2D projects. We are removing the fear of going forward on 3D projects."

The company, which offers a complete range of services, including visual effects, editorial, titles, motion graphics, digital intermediate and stereoscopic 3D post, was founded by Kenneth in 2006, himself a veteran of such stereoscopic projects as Star Trek: The Experience – Borg Invasion 4D, the immersive attraction at the Las Vegas Hilton. 



Stereoscopic films for theatrical release can take advantage of I.E. Effects’ dual-stream 2K pipeline, while they can also accommodate an HD stereoscopic workflow for TV and commercial projects. 

"We work in stereoscopic 3D throughout the entire post pipeline," says Kenneth. "At any given moment, if we need to check a shot or sequence, whether it’s for VFX, editorial, color grading, or all three – they’re all available in stereo." 



While the results at the box office suggest that audience demand for 3D content is growing, one of the biggest challenges facing producers right now is locating facilities with experienced stereo 3D artists. I.E. Effects has pulled together a team capable of handling almost any stereoscopic project.



"It was always our goal to design a studio that could provide all of these services together," he says. "We’ve provided visual effects and editorial for stereoscopic 3D projects in the past, but now we can offer a full post and finishing solution to our clients."



At I.E. Effects, directors can review their projects on the same floor as the color grading, editorial, and visual effects suites. The company also offers a stereo screening room with a dual-projection system and a 14-foot screen. 

"A director can simply accomplish more in a shorter period of time by staying at one location, compared to the hassle of going from one facility to another to view shots," Kenneth says. "We feel it’s much more effective to have all the tools in a close proximity. Projects are always completed more efficiently when you can get instant feedback from the director."

I.E. Effects www.ieeffects.com