Striving to be China’s First All-Digital Theatre Chain

Dadi Digital Cinema, a subsidiary of Dadi Culture & Media Group is China’s first fully digital cinema chain. The company has built approximately 70 cinema complexes in the Chinese Pearl River Delta, Yangtze River Delta and Bohai Rim regions, with a current total of 266 screens. Within one year, Barco will deploy 600 Series 2 digital cinema projectors in Dadi Digital Cinema complexes. 


Digital Cinema not only pioneered the projection of blockbuster movies in Tier 2 and 3 cities, but also introduced the world's leading 2K digital projection technology and chain building to the Chinese cinema industry. Dadi Digital Cinema has also entered Tier 1 cities nationwide and strives to be one of the largest digital cinema operators in China through progressive expansion – and a deep cooperation with Barco.

“We have worked with Barco since 2006 and successfully installed over 300 Barco projection systems so far,” says Liu Kaijun, general manager of Dadi Cinema Development. “The reason why we selected Barco for this project again, is because its excellent product stability has laid a solid foundation for the good operation of our cinemas. We are also impressed by the company's superior after-sales services. As Dadi Digital Cinema is growing fast, we look forward to an even deeper cooperation with industry-leading digital cinema system suppliers – like Barco.”

“We're very pleased to see that this cooperation with Dadi has become a record project in China,” says Yan Fei, managing director of Barco Greater China. “With its rapid growth in recent years, Dadi has evolved into one of the largest domestic cinema chains in our country. We hope this cooperation will help drive the digital transformation in China's cinema industry.”

Barco's Series 2 supports both 2D and 3D projection.