Mytherapy Streamlines Digital Cinema, 3D Mastering Workflows
Submitted by Nick Dager on Thu, 02/25/2010 - 16:58.
Central London post facility Mytherapy D-Cinelab has appointed David Wilson to head up its digital cinema mastering department.
"Our aim is nothing less than to change the way the DCM process works," says Wilson. "Because it is so new, distributors often have to deal with inflexible workflows, such as having to provide edited material in specific formats, dealing with more than one facility to handle different tasks or, more annoyingly, having to wait a considerable amount of time for the process to be carried out."
The facility's aim is to provide digital deliverables within 24 hours of receiving the finished masters. "This includes adding logos and subtitles in multiple languages and, if required, passing the material to our grading department to subtly change the look of the project to emulate specific film stocks," he says.
Mytherapy D-Cinelab can also handle stereoscopic 3D deliverables, working with directors to ensure subtitles are placed within the correct plane for the shot. This is an extremely important part of the 3D mastering process, as subtitles that appear too close or too far away in a given shot can add unnecessary strain to the viewers' eyes.
The workflow developed by Mytherapy also streamlines the creation of multiple delivery formats.
"At the same time as creating the digital cinema print, we can also output Blu-ray and DVD masters, as well as HD/SD tape masters for broadcasters who require them," Wilson says.
Says chief executive Dado Valentic, "We are very excited to have David on board. He brings a wealth of experience in both post-production and digital media. Mytherapy's digital cinema manifesto is to improve the current process for digital cinema package mastering and distribution, as well as key delivery message generation, to achieve a more efficient workflow for distributors and exhibitors. David's appointment helps us achieve that goal."
Wilson was born in Melbourne, Australia, but he has worked in London for several years, at facilities such as The Machine Room, Dubbs, Uncle (part of The Farm Group) and, more recently, at digital cinema mastering company, Arts Alliance Media.
Mytherapy www.mytherapy.tv
"Our aim is nothing less than to change the way the DCM process works," says Wilson. "Because it is so new, distributors often have to deal with inflexible workflows, such as having to provide edited material in specific formats, dealing with more than one facility to handle different tasks or, more annoyingly, having to wait a considerable amount of time for the process to be carried out."
The facility's aim is to provide digital deliverables within 24 hours of receiving the finished masters. "This includes adding logos and subtitles in multiple languages and, if required, passing the material to our grading department to subtly change the look of the project to emulate specific film stocks," he says.
Mytherapy D-Cinelab can also handle stereoscopic 3D deliverables, working with directors to ensure subtitles are placed within the correct plane for the shot. This is an extremely important part of the 3D mastering process, as subtitles that appear too close or too far away in a given shot can add unnecessary strain to the viewers' eyes.
The workflow developed by Mytherapy also streamlines the creation of multiple delivery formats.
"At the same time as creating the digital cinema print, we can also output Blu-ray and DVD masters, as well as HD/SD tape masters for broadcasters who require them," Wilson says.
Says chief executive Dado Valentic, "We are very excited to have David on board. He brings a wealth of experience in both post-production and digital media. Mytherapy's digital cinema manifesto is to improve the current process for digital cinema package mastering and distribution, as well as key delivery message generation, to achieve a more efficient workflow for distributors and exhibitors. David's appointment helps us achieve that goal."
Wilson was born in Melbourne, Australia, but he has worked in London for several years, at facilities such as The Machine Room, Dubbs, Uncle (part of The Farm Group) and, more recently, at digital cinema mastering company, Arts Alliance Media.
Mytherapy www.mytherapy.tv