CJ 4DPlex has partnered with Royal Films in Colombia to expand its number of operations from four to six by bringing the fully immersive 4DX technology, which incorporates motion chairs and multisensory environmental effects to a Royal Films theatre in Viva Barranquilla, the third largest shopping mall in Colombia in late October. Another installation will be added by late 2017.
“We are constantly looking for better ways to improve the movie-going experience. 4DX, which provides an unrivaled immersive cinematic experience, will bring exactly that to our customers,” said Habib Osman, CEO of Royal Films.
The strategic partnership with one of the major exhibitors in Colombia comes amid recent success of 4DX in the Caribbean Islands. Partnered with Caribbean Cinemas, 4DX launched in Montehiedra, Puerto Rico and Downtown Center, Dominican Republic in mid-June and late July, respectively, seeing incredible occupancy rates and many sellouts to date.
“With many sellouts to date, our 4DX auditorium has become the main attraction in our new Montehiedra location with tickets selling out in advance of most of the shows,” stated Caribbean cinemas marketing director Mayra Ramírez. “Our clients are very satisfied with the experience and the word of mouth has been great. From families to groups of teenagers, the 4DX screen at Montehiedra Cinemas has delivered great moments of fun, sharing and entertainment.”
“With moviegoers longing for a unique cinematographic experience, the new launch in Colombia will boost the ever-growing presence of 4DX similarly to what we have experienced already in the area,” said Byung-hwan Choi, CEO of CJ 4DPlex.
CJ 4DPlex http://www.cj4dx.com