Kicking off what could be a record-breaking summer at the box office, Fandango today launched its new Fandango VIP+ rewards program to incentivize advance ticketing and more movie-going this summer. For the first time, ticket buyers on Fandango can earn VIP+ Points redeemable for discounts and free stuff across Fandango’s family of businesses -- from ticketing to streaming digital movies and TV shows to fan merchandise.
“In a summer packed with blockbusters, we wanted to reward Fandango customers for what’s sure to be many trips to their local cinemas over the next several months,” said Fandango CMO Adam Rockmore. “We’ve built an expansive movie ecosystem at scale that we will mobilize for our Fandango VIP+ rewards program, helping drive advance ticket purchases and incremental sales for our exhibition and studio partners.”
Fandango VIP+ launches in advance of the highly-anticipated Marvel’s Avengers: Infinity War, debuting in theaters on April 27, and will continue throughout an unprecedented summer of blockbuster movies including Deadpool 2, Solo: A Star Wars Story, Ocean’s 8, Incredibles 2, Jurassic World: Fallen Kingdom, Ant-Man and the Wasp, Mission: Impossible – Fallout, The Equalizer II, Hotel Transylvania 3: Summer Vacation, Mamma Mia! Here We Go Again, and more.
In a recent survey Fandango conducted with more than 4,500 moviegoers, 85 percent of respondents said they were more likely to buy movie tickets from an outlet that offered a rewards or loyalty program. In addition to receiving benefits from the Fandango VIP+ rewards program, ticket buyers will continue to receive partner perks from AMC Stubs, Cinemark Connections, Regal Crown Club, Marcus’ Magical Movie Rewards, and others.
Over the past several years, the company has built a comprehensive digital network to serve moviegoers with all their needs: Rotten Tomatoes and Movieclips help fans discover movies with reviews and trailers; Fandango, MovieTickets.com and Flixster sell tickets to more than 30,000 U.S. screens; FandangoNOW offers new and catalogue movies and next-day TV shows to buy or rent; and the hottest movie fan merchandise can be found on Fandango FanShop.
Fandango continues to pioneer new movie discovery and ticketing experiences for leading mobile, social, AI bot and voice recognition platforms with tech giants Apple, Google, Amazon, Facebook, Microsoft, and others. Now moviegoers can use Fandango to discover movies, access showtimes and buy tickets with their friends, while using their favorite messaging apps, social networks and voice assistants.