Turkey’s Mars Cinema Group is installing Sony 4K Digital Cinema technology in eight theatres across the country. A total of 69 screens will be upgraded over the next year. The first theatre to be upgraded will be Çorum AHL Park in January, followed by Vadi Istanbul and Emaar Square to be opened in March. South Korea’s CJ-CGV, acquired Mars Cinema last year, adding Turkey’s biggest cinema chain to its global network.
The new partnership follows a successful first purchase from Mars Cinema Group announced back in November 2015, which included a total of 82 Sony Digital Cinema 4K projectors and 3D systems by the cinema chain. From Ankara to Van Mardin to Izmir, Modern East in Istanbul was the first of a total of 10 new cinemas belonging to Mars Cinema Group which successfully installed Sony Digital Cinema 4K to provide state of the art digital 4K projection to its customers under this first agreement.
Now, under this new partnership, from March 2017, Sony 4K Digital Cinema technology will be available in the mega cinema complex in Emaar Square, in 15 screens with 2,400 capacity, it will serve as the biggest shopping and living Centre in Turkey, on the Asian side of Istanbul offering an unparalleled entertainment experience.
In these screens, a SRX-R515DS, dual projection system will be installed that delivers 30,000 lumen brightness levels – ideal for presentation in 3D or 2D on Premium Large Format screens. Its efficient, low-maintenance High Pressure Mercury multi-lamp array gives highly affordable running costs, compared with Xenon-based projection lamps, making this a highly attractive choice. In addition, two SRX-R510DS projectors will be equipped in the multiplex also offering peerless 4K picture quality and industry-leading 8000:1 contrast ratio. The SRX-R515DS, SRX-R510DS, SRX-R510P, SRX-R515P and 3D projector systems will all be used within the project, which will include the Mars Cinema Group’s 8 new cinema sites across Turkey.
The project management, supply, installation and all ongoing procedures are maintained by CinemaNext.CinemaNext is an official dealer of Sony Digital Cinema 4K Projection Systems in Turkey. CinemaNext will be providing maintenance and technical support to Mars Cinema Group under terms of the agreement.
Referring to the new partnership between Mars Cinema Group and Sony, Hakan Askar, digital systems manager of Mars Cinema Group said, “Mars Cinema group is dedicated to providing the best cinema experience to movie goers in Turkey. We’re delighted following a successful first partnership with Sony 4K Digital Cinema that we’ll now be able to offer to more of our customers incredible life-like detail, rich vivid colors as well as crystal clear 3D picture quality. We look forward to the next 12 months as the installations get underway.”
Sony Digital Cinema 4K Regional Sales Manager Tim Potter said, “We’re so pleased that Mars Cinema Group have yet again chosen Sony as a trusted business partner. We know Mars customers will continue to be ‘wowed’ as they experience the very best in picture quality.”