MoviePass and Vista Group International are collaborating to allow theatre owners and chains nationwide that use VES ticketing to take advantage of full API integration with MoviePass’ growing subscription service. By integrating MoviePass directly into the VES ticketing software, participating theaters will be able to offer MoviePass members enhanced features and new capabilities on mobile devices. These features include:
E-Ticketing, seat selection and advance purchase capabilities directly from a subscriber’s mobile phone. This integration also provides exhibitors with more granular data, complete with an analytics dashboard to see frequency of use at specific locations as well as valuable demographic information on movie-goers.
The ability to invite friends; both MoviePass and non MoviePass members.
The option to purchase food and beverage items directly via the app for a cashless transaction.
Direct integration into an exhibitor’s loyalty program.
“We have seen the data and firmly believe in the future of subscription in the theatrical space. The model brings enormous benefits for exhibitors, distributors and moviegoers alike, and with our collaboration with MoviePass, we will be working alongside them to help bring this concept to mainstream adoption,” said Derek Forbes, chief operating officer at Vista. “MoviePass was the early pioneer in this space and we believe that it will play a critical role in changing how the next generation of consumers go to the movies.”
With $11 billion annul spent on movie tickets plus an equal amount of concessions, subscription models like Movie Pass’s have become the de facto standard in driving a lift in theater attendance month-over-month. Exhibitors integrated with MoviePass have shown a 100 percent lift in attendance behavior, 123 percent lift in concession spend and 50 percent lift in midweek attendance at theaters. MoviePass members also represent the future of movie going, with 75 percent of its user base under the age of 35 years old.
“As we embark on our next phase of growth, we couldn’t be more excited about collaborating with an organization such as Vista Entertainment Solutions,” said Mitch Lowe, CEO of MoviePass. “Today’s joint announcement will be a major step forward in reinventing the theatrical experience for every part of the food chain. In combination with MoviePass’ attractive pricing plans and compelling market drivers for exhibitors, studios, concession providers and other partners, we believe Vista will be a significant distribution platform that will allow us to catalyze the theatrical space. We are confident that our aligned incentives will lead to a long and profitable relationship with Vista. Not only does our data show that MoviePass members go to the movies twice as often, but they also increase attendance to lower profile films, which often lack the marketing budgets of the big blockbusters.”
Vista Group International http://www.vistagroup.co