This weekend in more than 20,600 screens in 1,700 U.S. movie theaters National CineMedia will launch its revamped pre-show, Noovie. The Walt Disney Studios has signed on as the premiere studio for new Noovie Backlot segments through June and will offer a unique behind-the-scenes look at upcoming films from Disney, Pixar, Marvel Studios and Lucasfilm, including Coco, Star Wars: The Last Jedi, Black Panther, A Wrinkle In Time, Avengers: Infinity War, Untitled Han Solo Star Wars Anthology Film and The Incredibles 2.
NCM says Noovie is focused on leading moviegoers to what’s next in entertainment.
Re-imagined for today’s movie audiences, Noovie will replace NCM’s FirstLook pre-show in top theaters across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.
Entertaining content is a core element of Noovie, and NCM will be programming an exclusive Noovie content pod in the show that will give audiences a look at what’s Noovie in their world, including movies, music, local and more. The first Noovie Backlot segment for Disney-Pixar’s Coco will feature a real-life Xolo dog going on an adventure at Pixar studios – playing catch, making friends, grabbing lunch, and living his best life – just like the animated Xolo dog Dante in the film.
“We’re excited to expand our relationship with NCM,” said David Sieden, vice president cinema partnerships for the Walt Disney Studios. “There is no better showcase for our studio content than the big screen, and Noovie Backlot is a fresh way to give fans a fun and exclusive look at our slate of upcoming films.”
Noovie Soundcheck, an exclusive, cinema-first music series in partnership with Sony Music Entertainment’s Rumble Yard that gives fans a glimpse into those unscripted, unrehearsed moments with the band before the concert crowds arrive, is also premiering in Noovie in October. The first segment will feature Foo Fighters, filmed during the soundcheck for their recent Landmarks Live In Concert show shot at the Acropolis in Greece.
As it continues to evolve, Noovie will feature fun games including Name That Movie trivia and Fantasy Movie League, an experience that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies. NCM’s new Noovie pre-show will also continue to showcase entertainment content from ABC Networks, Amazon, Disney, Google, Hulu, Nintendo, NBC, Toyota, Turner Broadcasting System, and more, along with national, regional and local advertising.
“Noovie gives movie audiences a reason to arrive early to discover what’s next, and will soon go beyond the big screen with new digital properties that deliver entertaining content, purposeful commerce, and interactive gaming opportunities for movie audiences,” said NCM’s CEO, Andy England. “Now is a great time to go to the movies.”
National CineMedia http://www.ncm.com