Cinema Advertising

National CineMedia Names Tunnick SVP, Chief Marketing Officer

Mon, 08/30/2021 - 12:15 -- Nick Dager

Amy Tunick has joined National CineMedia in the newly created role of senior vice president, chief marketing officer to lead its integrated marketing team. She will oversee NCM’s brand strategy, creative development, marketing solutions, consumer marketing, studio relations and public relations, working collaboratively across the organization to drive innovation and strengthen the company’s connections with consumers, brands, and agencies.

Spotlight Adds Look Dine-In Cinemas to its Advertising Network

Tue, 08/17/2021 - 12:54 -- Nick Dager

Spotlight Cinema Networks announced today that Look Dine-In Cinemas has joined its exhibitor network and that Spotlight will serve as its exclusive cinema advertising sales representative. According to Spotlight, the partnership with an innovator of in-theatre dining, Brian Schultz, reinforces its position as the cinema advertising leader in reaching the 21+ adult demographic through its nationwide network of art houses, luxury, and dine-in exhibitors.

Moviegoers Returning to Cinemas in Big Numbers, New Report Shows

Tue, 08/17/2021 - 10:32 -- Nick Dager

Cinema advertising networks National CineMedia and Screenvision Media today shared the results of the companies’ first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going outlook. The survey of 1,311 moviegoers conducted July 29-August 2 revealed that 79 percent of moviegoers are not overly concerned about the new Delta variant and 87 percent of moviegoers have seen a movie in the theater this year and the same percentage plan on going to the movie theater between now and the end of this year.

NCM Adds Nine Exhibitors to Advertising Network

Mon, 08/16/2021 - 10:39 -- Nick Dager

National CineMedia has signed multiple extended cinema advertising affiliate agreements with nine exhibitors. These long-term agreements will bring NCM’s Noovie pre-show entertainment program to more than 315 screens across 39 theaters. Movie-goers will continue to be able to experience the Noovie pre-show at these exhibitors including LA Live, Metropolitan Theatres, Golden Star, Movie Scoop and others.

Unique X, Flix Media Sign Deal for Advertising Accord across Latin America

Thu, 07/15/2021 - 09:30 -- Nick Dager

Flix Media, the largest cinema advertising sales company across Latin America, has just signed a long-term deal with cinema software company, Unique X, to supply Advertising Accord to 14 territories Flix operates in: Colombia, Argentina, Chile, Ecuador, Paraguay, Peru, Bolivia, El Salvador, Costa Rica,Curazao, Guatemala, Honduras, Nicaragua and Panama.

MetaMedia Announces Major Investment from Pixelogic

Wed, 07/14/2021 - 11:34 -- Nick Dager

Upon surpassing a key milestone of 1,000 installed screens, MetaMedia, the, cloud-based entertainment technology company for cinemas, drive-ins, and other out-of-home venues, announced today that Pixelogic, a global provider of content localization and distribution services for the media and entertainment industry, has made a major investment in MetaMedia to accelerate its global expansion.

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