Cinema Advertising

NCM Launches Young Lions Competition Represent!

Tue, 01/10/2023 - 11:31 -- Nick Dager

The U.S. Representative for Cannes Lions International Festival of Creativity National CineMedia have announced the launch of the 2023 Young Lions Competition. The 2023 Young Lions competition opens the door to up-and-coming creative professionals, with an intense focus on smart, strategic, original ideas across disciplines, and an increased emphasis on diversity, equity, and inclusion. It is the most prestigious creative competition for today’s rising stars in the creative, media, public relations, and digital industries.

Cinemataztic Launches First Addressable Cinema Campaign

Wed, 01/04/2023 - 12:42 -- Nick Dager

More than 65 percent of global media spend is digital and the share is growing year on year. Cinema’s share of digital media budgets has until today been relatively small, but by making digital profiled cinema inventory accessible to the programmatic ecosystem, this is now changing. Late last year, what the Danish media company Cinemataztic says is the first addressable cinema campaign was launched at Nordisk Film cinemas in Denmark for the Nordic telco brand, Telia.

Pearl & Dean Partners with Underexposed Arts to Showcase Photo Collection

Wed, 11/23/2022 - 11:44 -- Nick Dager

The British cinema advertising company Pearl & Dean has partnered with Black-led art and cultural organization, Underexposed Arts, for a first-of-its-kind photographic cinema campaign called The Next Gen collection. In addition to appearing within the ad reel, the Underexposed Arts creative will feature in selected screens at the end of the Black Panther: Wakanda Forever.

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