Creativity

Creating Blade Runner 2049's Sound

Mon, 11/20/2017 - 09:39 -- Pro Sound Effects

The sound of Blade Runner 2049 is striking. Even non-soundfolk are likely to recognize the crucial role it plays throughout the expansive follow-up to Ridley Scott’s 1982 sci-fi cult classic. Artfully sweeping from immersive to hyper-focused to nearly silent, the film’s stellar sound propels the viewer through a dystopian world feeling at once futuristic yet jarringly human. Leading the sound team was supervising sound editor Mark Mangini: winner of the 2016 Best Sound Editing Academy Award for Mad Max: Fury Road, and renowned audio post veteran with over 100 film credits across several decades.

Customizing Cartoon Sounds

Wed, 07/26/2017 - 12:17 -- Nick Dager

The animated series Welcome to the Wayne recently debuted on Nickelodeon, becoming the network’s first original series to move from digital to broadcast. The series launched in 2014 as a series of shorts on Nick App and Nick.com. Created by Billy Lopez, the show centers on two 10-year-old boys living in a Manhattan high-rise, dubbed The Wayne, where they are involved in all manner of wild adventures.

Screenvision Unveils Creative Launch Pad Unit

Tue, 06/20/2017 - 13:54 -- Nick Dager

Screenvision Media has unveiled a creative launch pad ad unit that provides an unprecedented platform for ads to make their debut in cinema. The new ad unit will have a dedicated introduction and premium placement within Screenvision Media’s Front + Center preshow. The announcement was made today at the 2017 Cannes Lions International Festival of Creativity.

Call for Entries for HPA Creative Awards

Tue, 05/16/2017 - 16:23 -- Nick Dager

The Hollywood Professional Association has opened its call for entries in creative categories for the 12th annual HPA Awards. These awards are considered standard-bearing honors for groundbreaking work and artistic excellence, recognizing creative artistry in color grading, editing, sound, and visual effects in feature film, television, and commercials.

Something Different’s Monster Debut

Fri, 04/14/2017 - 11:16 -- Nick Dager

Death is not a good guy, he’ll take your soul for all eternity, but even he’s shocked by the kind of stuff that some satellite and phone companies pull on their customers. A new campaign conceived by independent creative marketing agency Something Different for Charter Communications to promote their Spectrum brand casts the black-cloaked merchant of death and other familiar demons, monsters and villains as regular Joes fed up with the really nasty evil practices at their telecommunications providers.

Colonie Says I Do to 2017 Corolla

Fri, 10/14/2016 - 11:03 -- Nick Dager

The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for I Do, a commercial introducing the 2017 Toyota Corolla. The commercial opens with a young woman behind the wheel of her Toyota. She arrives at a city park and her friends help her yarn bomb the surroundings – from hand-knitted tree trunk covers to a slipcover for a loveseat and a garbage pail cozy in the likeness of whimsical character.

Unique Airbnb Campaign Debuts in Cinemas

Fri, 06/17/2016 - 12:21 -- Nick Dager

Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.

And, Now, for Something Different

Tue, 06/07/2016 - 10:47 -- Nick Dager

Seeking to provide brands with an alternative to the traditional agency model, former Ogilvy & Mather executive creative director Tommy Henvey and executive producer Patti McConnell have launched Something Different. The new creative marketing boutique will leverage a lean and flexible business structure to provide brands with the thing that agencies do well—produce great creative—while avoiding pitfalls that cause work to bog down and cost too much.

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