Exhibition

Cinemataztic Launches First Addressable Cinema Campaign

Wed, 01/04/2023 - 12:42 -- Nick Dager

More than 65 percent of global media spend is digital and the share is growing year on year. Cinema’s share of digital media budgets has until today been relatively small, but by making digital profiled cinema inventory accessible to the programmatic ecosystem, this is now changing. Late last year, what the Danish media company Cinemataztic says is the first addressable cinema campaign was launched at Nordisk Film cinemas in Denmark for the Nordic telco brand, Telia.

Creating an Entertainment Experience

Tue, 01/03/2023 - 12:27 -- Nick Dager

When a growing movie theatre company was selected as the anchor tenant for a new high-end entertainment destination in San Ramon, California, the digital display, and cinema projection technology the company planned to incorporate would not only need to be reliable and robust; it also had to complement the stylish and elegant feel of the rest of the space.

Tags: 
Fluid Sound
NEC Display Solutions

Do Intermissions Make Sense Again?

Wed, 12/28/2022 - 11:19 -- Nick Dager

It’s no secret that movies are getting longer. Two current films – Avatar: The Way of Water at three hours and 12 minutes and Babylon at three hours and nine minutes – are just the most recent examples. One recent study found that 2021's average movie runtime was 14 minutes longer than the average for 1991, and 21 minutes longer than the average runtime of the top-ten movies released in 1981. As runtimes increase, the number of showings many exhibitors can offer becomes a challenge and could cost them money at the concession stand. Is it time to reconsider the intermission?

Tags: 
Intermissions

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