Inox Launches AmpliX Sound
Multiplex chain Inox Leisure has launched AmpliX, what the company is calling a next generation audio format and has installed AmpliX in one screen of its flagship cinema at Inorbit Mall Malad, Mumbai.
Exhibition
TCL Renews Partnership with Chinese Theatre
The Chinese electronics company TCL has renewed its partnership with the Chinese Theatre in Hollywood. Under this extended partnership, TCL will apply its technology portfolio and entertainment expertise to enable richer, more immersive experiences at one of the world's most renowned theatres, just as it has done so since 2013, to contribute to the theatre's legacy.
Fathom Announces First Big Screen Classics Series
Fathom Events has announced its slate of titles for the upcoming first-ever Fathom's Big Screen Classics series. The series will run throughout 2023, celebrating the anniversaries of 11 of Hollywood's most beloved motion pictures and the debut of a newly restored print of the enduring 1942 classic Casablanca.
Cineworld Closes Theatres, May Break with National CineMedia
As has been widely reported, Cineworld has closed 23 theatre sites since filing for bankruptcy protection last year and plans more closures. In addition, the theatre chain has indicated that it may sever its ties with cinema advertising company National CineMedia.
This is Cinema!
The shared experience of the cinema is unmatched. But has contemporary scrolling on individual screens hurt audiences’ ability to participate in a collective screening? What happens when a director gets to direct his audience? During an exclusive screening of Triangle of Sadness at the Göteborg Film Festival, director Ruben Östlund will break the fourth wall and step into the movie theater; not only having directed the film showing on the screen, but also directing the audience in the cinema.
Cinemataztic Launches First Addressable Cinema Campaign
More than 65 percent of global media spend is digital and the share is growing year on year. Cinema’s share of digital media budgets has until today been relatively small, but by making digital profiled cinema inventory accessible to the programmatic ecosystem, this is now changing. Late last year, what the Danish media company Cinemataztic says is the first addressable cinema campaign was launched at Nordisk Film cinemas in Denmark for the Nordic telco brand, Telia.
Creating an Entertainment Experience
When a growing movie theatre company was selected as the anchor tenant for a new high-end entertainment destination in San Ramon, California, the digital display, and cinema projection technology the company planned to incorporate would not only need to be reliable and robust; it also had to complement the stylish and elegant feel of the rest of the space.
European Digital Cinema Forum to be Held February 7-8
The European Digital Cinema Forum will be held February 7-8 at the Cinecittá multiplex cinema in Nuremberg, Germany. The forum attracts all major industry associations, organizations and professionals involved in the development of digital cinema in Europe.
Lionsgate, PVR Pictures Partnering on 2023 Film Slate
Hollywood studio Lionsgate has partnered with PVR Pictures for the roll-out of its blockbuster content in India. The partnership aims to bring moviegoers an exceptional cinematic experience with a line-up of titles including Plane, John Wick: Chapter 4 and more.
AMC Acquires the ArcLight Cinemas in Boston
The former ArcLight Cinemas located at The Hub on Causeway, a large-scale mixed-use development at North Station in Boston, has been acquired by AMC. The 13-screen cinema opened in December 2019 and closed three months later due to COVID-19.
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