Exhibition

Puss in Boots: The Last Wish Screening at ShowEast 2022

Fri, 09/09/2022 - 08:52 -- Nick Dager

For the first time in more than a decade, DreamWorks Animation presents a new adventure in the Shrek universe as daring outlaw Puss in Boots discovers that his passion for peril and disregard for safety have taken their toll. Puss has burned through eight of his nine lives, though he lost count along the way. Getting those lives back will send Puss in Boots on his grandest quest yet

ShowEast Cites Three in Honoring Entire Exhibition Industry with Icon Award

Wed, 08/31/2022 - 09:43 -- Nick Dager

ShowEast and the National Association of Concessionaires have announced that the 2022 ShowEast Icon Award will be presented to the entire motion picture exhibition industry, as represented by three unique companies and people: Marcus Theatres represented by Rob Novak, Santikos Theatres represented by Rob Lehman and Cranford Theatres represented by Doreen Sayegh are each credited with leading the NAC, and the exhibition industry out of the pandemic and into recovery.

NCM, iSpot Partner on Audience Measurement

Mon, 08/29/2022 - 11:46 -- Nick Dager

National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

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