TCL Chinese Theatre Open Again
The iconic Hollywood TCL Chinese Theatre is open for business again, including the MediaMation MX4D theatre located in the Chinese 6 complex. The facility is operating following CDC health and safety guidelines.
Immersive Entertainment
Cinemovida Opens MX4D Motion EFX Theatre in Perpignan, France
MediaMation recently installed a 60-seat MX4D Motion EFX Theatre in Perpignan, France to add a new experience to Cinemovida's facilities.
Filmpalast Kassel Upgrades with JBL Cinema Sound
Germany’s Filmpalast Kassel has equipped 14 of its theatres with the latest JBL Professional cinema audio systems. Located in the heart of Kassel, Filmpalast Kassel’s distinctive architecture and interior design makes it a popular entertainment destination and tourist attraction.
Cinemas Will Survive
I last spoke with B&B Theatres executive vice president Brock Bagby in April as businesses across the country were shutting down in response to COVID-19. At that time all of their theatres were dark and the company had furloughed nearly 2,000 employees. I recently emailed Bagby to see if he would agree to a follow-up interview. His response was to say yes, adding, “But it’s been a rough seven months.” B&B Theatres, the sixth largest theatre chain in North America, is not just any independent cinema chain. For nearly a century, the company has understood better than most of their competitors that they don’t just show movies; they are in show business. They believe that movies are magic and their theatres amplify the experience like few others.
ScreenX Wins Gold at Edison Awards
CJ 4DPlex today announced that ScreenX, the company’s innovative 270-degree panoramic movie-going format was awarded Gold in the Media, Visual Communications & Entertainment category at this year’s Edison Awards.
Disney’s Live Action Mulan Releasing in 4DX and ScreenX Formats
Disney's epic live-action film, Mulan, will be releasing worldwide in the 4DX and ScreenX formats, starting March 25 in certain markets. In all the film will be shown on 734 4DX screens and 314 ScreenX screens worldwide.
Sony Pictures’ Bloodshot to Open in the ICE Theatres Format
ICE Theatres announced today that Sony Pictures’ upcoming action film Bloodshot will be shown in the U.S. utilizing its immersive cinema experience format.
Guillaume Thomine Desmazures Named SVP of ICE Theatres
The French immersive cinema experience, ICE Theatres, with 36 screens and counting, and its parent company, CGR Cinemas, the leading French multiplex company with 700 screens in France, today announced that Guillaume Thomine Desmazures will assume the role of senior vice president, sales and strategy, effective immediately.
Disney’s Mulan Releasing in 4DX, ScreenX
The Walt Disney Studios epic live-action film Mulan will be releasing worldwide in the immersive 4DX and ScreenX formats, starting March 25 in certain markets, totaling 734 4DX screens and 314 ScreenX screens worldwide.
The Journey First Middle Eastern Film to Release in 4DX Format
Saudi Arabian animation studio Manga Production is releasing its debut feature-length animated film The Journey in the 4DX format, the first film in the Middle East to do so. The film is an epic story that tells historic fantasia of ancient civilizations of the Arabian Peninsula and Middle East in an attractive and high-quality art style, turning those stories immortal and passing them on to generations to come, while celebrating the beauty of the Arabic language through this inspirational creative content.
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