Virtual Reality

CJ 4DPlex to Launch 4DX with ScreenX and 4DX VR Cinema

Thu, 03/22/2018 - 11:26 -- Nick Dager

CJ 4DPlex is launching 4DX with ScreenX to create what the company says is the next revolution of immersive cinema. The concept is a combination of the 4DX and ScreenX cinema formats. In other news, CJ 4DPlex is also introducing 4DX VR Cinema. Both concepts will be showcased in the U.S. for the first time at CinemaCon, April 23-26 in Las Vegas, Nevada.

Ymagis Group Reports Growth for 2017, Plans VR Offering in 2018

Fri, 03/16/2018 - 13:05 -- Nick Dager

Ymagis Group today reported its full-year earnings for the 2017 fiscal year December 31. In 2017, saying the group demonstrated its ability to offset the decline in its virtual print fee activities (revenue -11.5 percent at €61.5 million) by the growth of its service activities (+9.0 percent at €118.1 million). The group’s business thus rose slightly by +0.8 percent to €179.2 million. Driven by the full-year integration of acquisitions made in 2016 and by the implementation of the growth strategy based on its services activities, the Eclair and CinemaNext business units saw their revenue increase respectively by +15.4 percent and +3.4 percent at €54.8 million and €63.3 million.

Cineplex is Raising a Rukus

Tue, 09/19/2017 - 11:35 -- Nick Dager

Cineplex has installed ten D-Box immersive virtual reality motion seats and systems in its Scotiabank Theatre in Ottawa, Canada. Construction is expected to begin shortly, with plans to open this fall with the Canadian premiere of a first-of-its-kind animated VR motion experience. Created and produced by The Virtual Reality Company, Raising a Rukus takes viewers on a series of magical adventures with a brother, sister and their mischievous pet dog named Rukus.

Virtual Reality Focus of IBC2017 Keynote

Fri, 07/07/2017 - 11:34 -- Nick Dager

Rikard Steiber, president of Viveport and senior vice president virtual reality at HTC Vive, will give a conference keynote presentation September 16 at IBC2017 looking at the road ahead for virtual reality. The session will look at the emerging swathe of consumer devices and services, such as the Viveport VR app store, as well as showcasing successful VR experiences across platforms, from entertainment to sports content.

Streamlining the VR Workflow

Tue, 05/16/2017 - 11:27 -- Nick Dager

Extravaganza, a new virtual reality short film satire directed by Ethan Shaftel, leveraged Maxon Cinema 4D software and its CV-VR Cam dedicated plug-in for rendering VR content to streamline the production workflow. The film, which stars Paul Scheer (The League, 30 Rock), John Gemberling (Broad City, Santa Clarita Diet), Will Greenberg (Wrecked), and Annie Tedesco (Bella and the Bulldogs), debuted to positive acclaim at the Tribeca Film Festival’s Immersive Virtual Arcade and will make its European premiere during the Cannes Film Festival May 17-28 at the Marche du Film Next VR program.

Positron Adds Scent Option to Voyager Cinematic VR Chair

Wed, 04/26/2017 - 12:12 -- Nick Dager

Positron unveiled a new scent application for its Voyager cinematic virtual reality chair during a sneak peek at two-time Oscar and Grammy winner A.R. Rahman’s upcoming VR musical Le Musk at the National Association of Broadcasters convention underway in Las Vegas. Rahman is the first director to take advantage of commissioned scents on the platform.

Christie, Cameron Renew Technology Agreement

Fri, 03/31/2017 - 16:51 -- Nick Dager

Christie has announced that James Cameron’s Lightstorm Entertainment has renewed an exclusive, five-year agreement with the company for sharing know-how and technology to propel the future of immersive cinema experiences. “To push the boundary of digital cinema, one needs visionary, like-minded collaborators and that description fits Christie to a tee, given its long cinema heritage and impressive list of industry ‘firsts’ in the projection and visual display realms,” said Cameron. “Several years ago we began our relationship, which has worked well, so I’m pleased to be forging ahead again with Christie at my side.”

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