Now at 5,500 and Counting

Cineplex Entertainment Helps RealD Reach a Critical 3D Milestone

Cineplex Entertainment and RealD have signed a long-term agreement to install a minimum of 175 3D systems into Cineplex Entertainment theatres across the country by December 2009. The deal is pending a Cineplex digital deployment agreement to begin the conversion to digital projection. When finalized this would bring RealD’s committed screen count to well over 5,500.  

Cineplex Entertainment currently has 41 RealD 3D systems installed and will begin the rollout of the remaining systems into its theatres later this year to bring the total to 175.  The majority of installations are expected to be completed in time for the slate of 3D films being released in 2009. 

 
“We are pleased to partner with RealD, the leader in 3D technology,” says Ellis Jacob, president and CEO, Cineplex Entertainment.  “There is an exciting slate of 3D films scheduled for release during the next 18 months that includes Jeffrey Katzenberg’s Monsters vs. Aliens in addition to about a dozen other 3D films and this agreement with allow us to provide even more guests across the country with the most advanced digital 3D movie-going experience possible.”
 
“We are thrilled to be the 3D provider of choice for Cineplex Entertainment,” says Michael Lewis, chairman and CEO, RealD.  “The partnership brings next-generation 3D to even more cinemagoers across Canada.”  

 
“2009 is truly shaping up to be the year of 3D, in which exhibitors and film studios will join together to provide moviegoers with a bigger and better experience at the theatre than ever before,” says Jeffrey Katzenberg, CEO of DreamWorks Animation.  “By this time next year we will be closer than ever to seeing digital 3D become a mainstream reality in theatres across North America.”
 
“The good news just keeps coming as moviegoers get even more access to 3D screens,” says Bruce Snyder, president, 20th Century Fox Domestic Distribution.  “With Ice Age 3: Dawn of the Dinosaurs and James Cameron’s Avatar both being released in 3D next year, we’re obviously committed to the 3D format and couldn’t be more excited about RealD’s continued expansion of its 3D technology and digitalization of theatres globally.”

 
RealD www.reald.com