According to new Cinema Advertising Council report, total cinema advertising industry revenues of CAC members – which account for more than 82 percent of U.S. movie screens – grew by 5.8 percent to $571,421,000 in 2008, as compared to a total of $539,946,000 in 2007.

Cinemeccanica and Barco have announced another digital cinema deployment deal in France. Both companies have signed a contract with Cinéville for the installation of thirty Barco 2K digital cinema projectors in five multiplexes. Located in the West of France, Cinéville is a fully owned subsidiary of Soredic. For their digital conversion, financed by Ymagis, they turned to Barco Value Added Partner Cinemeccanica. This summer, thirty Barco digital cinema projectors will be installed in Cinéville's theaters in Hénin-Beaumont, Rennes, Laval, La Roche-sur-yon and Quimper.

UK-based digital signage company Beaver Solutions has won the AV Award 2008 for Digital Signage Project of the Year. The award was given for the innovative deployment of digital signage throughout three multi-million pound Showcase Cinema De Lux venues. Showcase Cinemas approached Scala and Beaver Solutions to provide digital signage throughout their concept cinemas in Derby, Bristol and Leicester, with the aim to create a paperless cinema experience. The idea was to create a high quality, immersive cinema experience, with functional and efficient methods of running their signage.

Imax Corporation and Big Cinemas, a division of Adlabs Films, a Reliance ADA Group company and India's largest entertainment conglomerate, have announced an agreement to install Imax's new digital projection system in Big Cinemas' flagship Imax theatre in the heart of Mumbai.