3D Redux: Highlights of IBC 2008

As it has been in recent years, big screen digital 3D was once again a highlight of the annual IBC convention in Amsterdam, which is fair given all the hard work that manufacturers and the creative community have poured into the emerging technology. The top award in the IBC Innovation Awards, the Judges prize, went to Disney’s Hannah Montana & Miley Cyrus: Best of Both Worlds Concert.

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Word of Mouth

The Studios’ Use of Internet Marketing is on the Rise

By Dyan James

Once a business novelty, video has increasingly found its way onto the World Wide Web and, over the next two-to-three years, no business will effectively compete without it. Movie studios in particular are reaping benefits by using the Web as a means of marketing their films within movie communities via video clips and trailers, and the positive buzz these clips generate is an invaluable marketing tool.

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Fairfax 5 Goes Green

Marin County Theatre First to Go Solar

One of Fairfax, California's most prominent landmarks will soon be powered by solar energy. Cinema West announced the installation of a solar photovoltaic (PV) system at its Fairfax 5 Theatres, making it the first major motion multiplex cinema in America to go solar. The historic Marin County theatre, built in 1952, will offset a significant portion of its electricity costs with solar energy, resulting in savings of over $627,000 over the 30-year life of the system. SPG Solar, Inc. is the developer and installer of the 27 kilowatt solar PV system.

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