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Cinea Provides Anti-Piracy Protection for BAFTA Awards

Using its S-ViewT anti-piracy protection Cinea, a Dolby subsidiary, encrypted 23 films for award consideration by the British Academy of Film and Television Arts in the 2006-2007 season.

After making available the S-View service to all of the major film studios as well as various independent film companies and UK distributors, Cinea aided in the award consideration efforts for nearly two dozen films, distributing approximately 100,000 copies to BAFTA academy members around the globe.

"Several studios chose to work with Cinea during the critical award consideration period because we provide a secure platform for ensuring that high-value film content will not be illegally distributed," says Laurence Roth, vice president of business development and marketing for Cinea. "We are pleased to provide a solution to the industry that not only prevents piracy but also facilitates award consideration efforts in a secure review environment."

Studios and distributors included Fox, Momentum, Paramount, Sony, 20th Century, and Warner Bros. DVD screeners were created for such films as Blood Diamond, Dreamgirls, Flags of Our Fathers, and The Pursuit of Happyness for consideration with BAFTA members worldwide.

Following the announcement of the 2006-2007 BAFTA nominations this month, films using the S-View service received 37 award nominations. The industry recognition is a clear indication that Cinea's anti-piracy technology provides film studios with a secure method to distribute copies of their films for award consideration.

Cinea www.cinea.com