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Cineplex Upgrades Canada’s SiverCity Victoria Cinemas

As of March 14th, Victorians will be able to experience the best in digital cinema including 3D movies, with the installation of a digital projection system located at SilverCity Victoria Cinemas. The theatre will be equipped with Christie CP2000 DLP Cinema projectors and Real D 3D technology.

The first 3D movie to premiere using the new digital system will be Hanna Montana & Miley Cyrus: Best of Both Worlds Concert.

"Victorians are going to love digital theatre," says Pat Marshall, vice president communications and investor relations, Cineplex Entertainment. "With digital projection, every presentation looks as if it is being presented for first time on screen. Images are always bright, crystal clear and sharp." Marshall also said, "With the addition of Real D, audiences will now be able to enjoy an incredibly immersive 3D experience. I love watching the audience wearing their 3D glasses and seeing people reach out to touch the images that appear to be floating in front of them and with our premiere film, audience members will feel as if they are on stage beside Miley Cyrus."

"Audience reaction for the 3D presentation of Hannah Montana & Miley Cyrus: Best of Both Worlds Concert has been overwhelming," says Anthony Macina, vice president, sales for Walt Disney Studios Motion Pictures Canada. "Miley is clearly one of today's most exciting, talented and charismatic performers and we're delighted that her many fans in Victoria will be able to enjoy this entertaining and innovative 3D concert experience."

Cineplex Entertainment is adding 25 new digital projection systems, enhanced with Real D 3D technology, to 25 theatres located in 11 cities across Canada over the next few weeks.

Cineplex Entertainment www.cineplex.com