CJ 4DPlex has announced the locations of the next four 4DX theatre locations to open as part of its agreement with Cinépolis. The next 4DX theatre part of the agreement will open in Mexicali, Mexico on January 15, bringing the total number of 4DX sites in Mexico to 31.
The immersive cinema technology, which opened at five new Cinépolis theatres in 2017, is this year also slated to open an additional six locations: in Cumbres Monterrey, Mexico, Coquimbo, Chile, Santiniketan, India, as well as three other sites in Latin America and the U.S.
Cinépolis is one of the largest providers of 4DX auditoriums around the world with 51 locations in 10 countries already in operation. As Cinépolis expands globally, new sites Cinépolis sites that have opened with 4DX installed, including two in the U.S. at Cinépolis Pico Rivera and Cinépolis Vista.
“Cinépolis is looking to elevate the movie-going experience and bringing 4DX to as many corners of the world as possible is part of accomplishing that goal,” said Alejandro Ramirez Magana, CEO, Cinépolis.
One recent example of a film that performed exceptionally strong in the 4DX format at Cinépolis locations is Geostorm. In 4DX, the film generated a significantly higher gross box office contribution per screen compared with non-4DX screens in the Cinépolis Mexico territory. Other titles to highlight, according to CJ 4DPlex, include The Fate of the Furious, which delivered an average occupancy rate of 51 percent for its two-week run, and It had an opening week occupancy rate of 45 percent.
“Cinépolis is one of our strongest partners and with every year we are excited by how our relationship evolves and grows,” said Byung-Hwan Choi, CEO, CJ 4DPlex. “The box office success we have seen to date points to a very successful upcoming year at new and established 4DX theatres at Cinépolis locations.”
CJ 4DPlex http://www.cj4dplex.com