CJ 4DPlex has opened the first 4DX theater in Serbia through a partnership with CineStar Cinemas. The theater is located at CineStar Novi Sad inside the shopping center Big. The 4DX theater opened on July 15 with showings of Ice Age: Collision Course and The Legend of Tarzan. The theatre recorded over 90 percent capacity in the 4DX seats on their first weekend.
CineStar Cinemas operates a total of 17 multiplex sites in the Balkan region, with 110 screens, and an overall seating capacity of nearly 19,000. In 2016, CineStar expects to reach 20 multiplex sites. CineStar Cinemas initially launched their first 4DX screen in Zagreb, Croatia in December 2013. CineStar Cinemas’ 4DX theater in Zagreb has been very successful, recording high occupancy rates screening Hollywood blockbusters over the past three years. In fact, it was the successful occupancy rate at the Croatian theater that led CineStar Cinemas to bring the 4DX technology to Serbia. Following the opening in CineStar Novi Sad, 4DX and CineStar would like to open rollouts in former Yugoslavia countries including Croatia.
“CineStar is bringing to Serbia a 10-screen multiplex cinema of the newest generation which also includes 4DX. We are confident that the audience will enjoy and appreciate this prestigious format and visit our cinemas on regular basis,” said Zoran Savić, managing director of Blitz CineStar for Serbia. “4DX is new cinema format which brings an unusual and intense film experience to the admirers of the seventh art. The motion seats are perfect to simulate adrenaline speed driving, space travel, flying or swimming. Strong wind blows, water, bubbles, fog, rain storms, lightning and special scents such as coffee, gunpowder, the smell of burning tires, enable the viewers to be part of the film.”
CJ 4DPlex www.cj4dx.com