The Hollywood Section of SMPTE today announced that its next monthly meeting, scheduled for May 31 will examine how data — lots of it — is exerting a major impact on decision-making in television and film production.
Data collected on social media, streaming services, mobile devices, email, and web-based communications affects decisions on how projects are green-lit, created, produced, distributed, and marketed. The ways individuals consume content are evolving and leading to data-rich models that claim to predict what consumers will watch, and how they will watch it. Everything in a digital environment is trackable. The question is: How are media professionals using this information?
The Hollywood Section of SMPTE will present a discussion, led by Bernie Laramie, on how big data and analytics are affecting the industry. Laramie has been a producer in Los Angeles for more than 25 years.
He is best known for his work on CSI: Crime Scene Investigation as well as such series as Shark, Threat Matrix, Profiler, Dark Skies, and Max Headroom. His credits also include the IMAX 3D production of James Cameron’s Aliens of the Deep and The Last Mysteries of the Titanic, a 17-camera live broadcast from the sunken vessel.
Laramie taught post-production for film and television at UCLA Extension for more than 15 years and has been a guest lecturer at the University of Southern California, the California Institute of the Arts, and the ArtCenter College of Design. He co-authored the textbook Creative Postproduction, published by Allyn & Bacon. He is a member of the Producers Guild of America, the Directors Guild of America, and the Editors Guild.
Register here: http://bit.ly/2q9B8us
The Hollywood Section of SMPTE http://www.smpte.org/hollywood