National CineMedia has named Lawrence Snapp to the new role of senior vice president of corporate development and chief digital officer. A Microsoft and digital transformation veteran, Snapp joined NCM in September as senior vice president of corporate development and will lead NCM’s newly formed digital products team focused on delivering innovative consumer experiences and new ways for brands to connect with movie audiences as chief digital officer.
He joined NCM from Microsoft, where he created and built its direct retail channel for business customers worldwide, delivering more than one hundred percent growth for four straight years. The Microsoft store also served as the exclusive launch channel for Microsoft’s Surface and HoloLens devices. As part of a broader innovation role at Microsoft, Snapp created the Surface Membership program and produced TV and digital campaigns for Microsoft’s Surface, Xbox and retail stores.
Prior to Microsoft, Snapp led a business and digital transformation as President of Clipper Corporation, a Chinese-owned wholesaler of products made for companies such as The Coca Cola Company, Walmart, Yum Brands and McDonald’s. He was also COO at Globestepper Media, a branded entertainment and digital media firm best known for producing theatrical movies for Disney (the Goal! Trilogy) that were funded by over $50 million of investments from brands such as Adidas and The Coca Cola Company. Earlier in his career, he founded, built and sold ReturnBuy, the largest seller on eBay and a pioneer on the Amazon Marketplace. He started his career as a CPA at PriceWaterhouse Coopers.
Snapp earned an MBA from The University of Virginia’s Darden School, and a Bachelor of Science in accounting from the University of Southern California. He is also an advisor to Wharton’s Future of Advertising program.
Snapp will report to NCM president Cliff Marks, who said, “Lawrence is an avid movie-goer with a successful track record of creating, transforming and growing technology-centric businesses of all sizes. His diverse experience across technology, retail, advertising and entertainment will help NCM build new digital enterprises that integrate into our core cinema advertising business and further connect brands to NCM’s unique, valuable movie audiences at scale, inside and outside the theater.”
Snapp is based in Silicon Valley.
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