Screenvision Media has hired west coast sales veteran Vince Amalfi as vice president of national advertising sales. Based in Screenvision Media’s Los Angeles office, Amalfi will lead the LA ad sales team, deepen client relationships and grow opportunities for brands and agencies across the west coast.
His hiring corresponds with the growth of and interest in Screenvision Media’s offerings, and cinema advertising overall, from west coast-based brands.
Amalfi brings more than 15 years of experience selling video through client-driven efforts resulting in a combination of media and branded entertainment programs. Prior to joining Screenvision Media, Amalfi was the senior director of ad sales at Music Choice, a multi-platform video and music network, where he honed his skills in video and branded content. His previous experience includes related sales positions at Dennis Publishing, Comcast Network and Time Inc.
“I’m incredibly excited to join Screenvision Media’s West Coast team and be a part this rapidly growing sector within the media space,” said Amalfi. “Screenvision Media has established itself as a leading innovative media company, and I look forward to bringing my experiences to help further accelerate the incredible growth they’ve already experienced to date.”
“The west coast is a really important area for us. With so many brands in the entertainment, gaming and technology sectors based there, on top of our premier theater chains in the area, we see a huge opportunity for continued growth,” said Christine Martino, senior vice president national ad sales, Screenvision Media. “Vince is a key hire for our Los Angeles office and will be instrumental in helping us maximize our brand offerings and services in the area. His creativity, resourcefulness and client-focused approach will be very valuable in continuing to grow our west coast business.”