Reel Cinemas has announced that it is adding a ScreenX screen to its theatre in The Dubai Mall, which is the world’s largest and most visited retail and entertainment destination and welcomes more than 80 million visitors every year.
Damien Latham, CEO of Reel Cinemas’ parent company Emaar Entertainment said, “At Reel Cinemas, we are constantly redefining our visitor’s experience by introducing world’s first technologies. ScreenX will be a leading addition to our technology showcase that assures a stunning 270-degree panoramic film viewing experience that will further cement our market leadership. This is part of the transformation we are bringing across our cinemas by bringing innovative technology to the region first.”
Reel Cinemas also has a boutique cineplex at Dubai Marina Mall as well as the region’s first dine-in cinema: the Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club.
Byung-Hwan Choi, CEO of CJ 4DPlex said, “We are excited to announce that we have expanded ScreenX footprint to the UAE with Reel Cinemas. Opening the first site at The Dubai Mall, we will deliver unmatched cinematic experience that will transform the movie-going experience in the UAE.”