New York’s Sound Lounge has promoted Liana Rosenberg to head of production. As a member of the management team, Rosenberg will be responsible for overseeing all production activity at the studio and supervise its team of staff producers. She will serve as a key liaison between Sound Lounge and its advertising agency and post-production house clients, and play a lead role in forecasting, budgeting and marketing.
She will also manage production activities for Sound Lounge Everywhere, the company’s remote sound production service, which currently has outposts in Boston and Boulder, Colorado, and has plans to expand to other cities this year.
“Liana is a passionate and enthusiastic individual who has grown into this role by consistently demonstrating her skill, savvy and commitment to our clients,” said Sound Lounge COO and partner Marshall Grupp. “We are departing from the traditional model for sound facilities in appointing someone to a management position who is focused exclusively on production. Liana will ensure that we continue to meet deadline, budget and creative commitments, and deliver excellence to our clients.”
Rosenberg joined Sound Lounge in 2016 and previously served as senior producer. She has produced sound design, editorial and mixing sessions for scores of advertising campaigns, including work for Subway, IHOP, Bud Light, AT&T, Ford and FIFA World Cup. Her background also includes a production position with Hyperbolic Audio. She has a Bachelor of Science degree from Carnegie Mellon University and a Master’s degree from Universidad de Alcala in Spain.
Rosenberg sees her new role as an opportunity to apply her talents on a broader scale. She is particularly excited by the prospect of nurturing Sound Lounge Everywhere into a true national service. “I look forward to working in a position where I can use my insights and experiences to help others succeed,” she said. “It’s a great time to be at Sound Lounge and to work in sound. The company is growing, evolving and expanding into new areas. I’m excited to be part of it.”
Sound Lounge http://www.soundlounge.com