Singapore’s MDA International Film Fund Appoints Distribution Workshop Sales Agent

Following the launch of its new International Film Fund at the start of the Cannes Film Market, Singapore's Media Development Authority has announced the appointment of Hong Kong's Distribution Workshop as the worldwide sales agent for the first batch of films produced under the IFF.

"Since the announcement of our International Film Fund, we have received a number of queries from potential partners around the world.  We are delighted to partner Distribution Workshop, which brings on board the international sales expertise and network to introduce our upcoming IFF projects to audiences worldwide,” says Dr. Christopher Chia, MDA's chief executive officer.

“Distribution Workshop is extremely pleased to be working with MDA on their initiative in stepping up production in the international arena,” says Nansun Shi, chairman of Distribution Workshop. "We welcome this move which would incentivize more international involvement in making quality Asian films with mass appeal."

Application for IFF is now open. The deadline of the first call of proposals is July 31. Applicants already associated with sales representation are welcome to apply, but must be open to negotiating territories with Distribution Workshop. Selected applicants will be required to pitch their projects to a committee comprising representatives from MDA and Distribution Workshop. Upon selection, the winning projects will have their own dedicated distribution executives involved from the onset of pre-production. After completion, Distribution Workshop will distribute the films worldwide.

Media Development Authority of Singapore www.mda.gov.sg