Creed Live

Sony Electronics presented Creed Live earlier this month, the third in its series of digital cinema music concerts as part of an ongoing alternative content initiative by its Digital Cinema Solutions and Services group.

Creed LiveAn exclusive, one-night-only event, the concert premiered in select U.S. theaters on December 7 and marked the band's first full live performance ever recorded. The music concert series has become a major part of Sony's efforts to highlight the potential of alternative content for providing exhibitors with an additional revenue source during non-peak times as well as an expanded menu of programming.

After nearly a decade in hiatus, Creed's original line-up was featured in this performance, which was recorded live in Houston in front of 17,000 fans. The concert was shot in high definition with 5.1 Dolby Digital surround sound.

"Making this DVD was a once-in-a-lifetime experience for us," said Creed lead singer Scott Stapp. "[Producer/director] Daniel Catullo and his staff not only set a world record filming this, but set a whole new benchmark for filming the live show with unprecedented vision and creativity. I have never seen anything like this, nor have our fans. I am so excited to finally give Creed fans something they will never forget. I know this is something that will keep us connected at all times through the live experience. Honestly, I am blown away."

The concert played on 142 theater screens across the country. Select theaters showed the concert using Sony's i4K digital cinema projectors.

The event broadcast the band's September 25 concert. The show was notable for having entered the Guinness Book of World Records for its record use of 239 high-definition cameras for a live music event.

DrumsCreed attended the West Palm Beach screening in Florida and signed autographs.

According to Media Push Entertainment, the series targeted those who live in areas that the tour did not visit, young people who might not have had access because of age restrictions, and fans who may have attended the original concert and hope to experience it again.

"Creed is a fantastic addition to our series of theatrical music events," said Mike Fidler, senior vice president of Digital Cinema Solutions and Services for Sony Electronics. "The band's long-standing commercial success and loyalty of their fanbase is sure to make this movie-concert experience a success. The ability to see this performance in 4K resolution will only heighten the level of excitement and create a truly unique and immersive entertainment experience."

The program will also be available for a 30-day period on Sony's Bravia Internet Video platform as video-on-demand IP content. The digital cinema music concerts from Sony are managed in collaboration with Media Push Entertainment, and the theater venues are being booked in collaboration with entertainment industry consultants Evan Saxon and Doug Kluthe.

"Premiering a band of Creed's magnitude in a production of this caliber demonstrates Sony's commitment to developing digital cinema events that deliver true benefits for exhibitors and unrivaled value for consumers," said Steve Sterling of Media Push Entertainment.

Creed Live will expand to Germany and the U.K. in January, with a similar one-night event in conjunction with the international release of the concert DVD.