Screenvision, Paragon Theatres Announce New Long-Term Deal

Screenvision has announced a new long-term exhibitor agreement with Paragon Theatres.  As a result of this deal, Screenvision broadens its position in the important Washington, D.C. and Miami markets.  Under the deal, Screenvision will have the exclusive on-screen advertising rights and exclusive third party selling rights for promotions.  

Each theatre will exhibit Screenvision’s digital preshow, which will be integrated into Paragon’s Sony 4K projectors.  
 
“Screenvision and Paragon’s partnership shows that exhibitors continue to choose Screenvision for the strength and entertainment value that comes with our digital preshow,” says Darryl Schaffer, executive vice president, exhibitor relations, Screenvision. "We look forward to bringing entertainment to Paragon’s premium theatres located in the key Washington, D.C. and Miami markets through this new agreement.” 
 

“Our partnership with Screenvision allows Paragon to take advantage of Screenvision’s ad sales capabilities and the quality and compelling content within Screenvision’s digital preshow,” says Michael Whalen, partner of Paragon Thearers. “We foresee that this new deal will lead to a rewarding, entertaining, and high-quality experience for our moviegoers.”

Screenvision www.screenvision.com