GDC Immersive Sound Sees 39 Percent Growth in 2017

Bookmark and Share

Wed, 12/13/2017 - 11:21 -- Nick Dager

GDC Technology announced today that its immersive sound system has been installed, or has commitments for more than 750 screens, operated by a host of theatre companies around the globe. Within the Asia-Pacific region, China has the highest growth rate of DTS:X installations, increasing the number of screens by 39 percent in 2017.

Leading cinema chains such as Wanda, China Film Digifilm Cinemas, China Film Group, China Film Stellar, Guangdong Dadi Theater Circuit, Jinyi Cinemas, Omnijoi International Cinema, Shanghai United Cinemas, Zhejiang Hengdian, Huaxia United are now equipped to deliver a differentiated sound experience to their audiences.

In 2017, two of Japan’s largest cinema chains, Cinema Sunshine and Aeon Cinema, announced their installation of GDC immersive sound in their theatres. In addition, Hong Kong’s Broadway and Golden Harvest, Malaysia’s TSR Cinemax, Myanmar’s Red Radiance Digital Cinema, and Taiwan’s Oscar Digital Theatres represent the first installations of DTS:X in their respective countries.

In North America, theatres operated by AMC, B&B Theatres, Brenden Theatres, Cobb Theatres, Epic Theatres, Regal Cinemas, Schulman Theatres, UEC Theatres, and Pacific Theatres are realizing the benefits. Classic Cinemas has recently expanded its immersive audio technology strategy throughout the circuit with the GDC Immersive Sound Solution featuring DTS:X.

DTS:X technology was created to take audiences into a new dimension of sound immersion. The technology transports sound objects to and through specific locations: in front of, behind, above, and next to where the audience is sitting – exactly where the creator intended. The innate flexibility of DTS:X gives cinema operators the opportunity to offer their audiences a compelling immersive experience by faithfully recreating the way sound behaves in the real world.

Since its debut in July 2015, DTS:X has enjoyed worldwide adoption by major Hollywood motion picture studios, cinema owners and mixing stages. Today, more than 120 theatrical titles have been released and exhibited with a DTS:X soundtrack and more than 60 world-class mixing stages in 17 countries have installed DTS:X production tools. As a worldwide DTS:X licensee, GDC Technology leads the effort to enhance cinemas around the globe.

“When it comes to introducing new technologies, GDC evaluates why end users should invest in the product,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “With the rapid adoption of the GDC Immersive Sound Solution by leading exhibitors worldwide, it’s evident the value proposition of our cost-effective solution featuring DTS:X was the right product at the right time.”

GDC Technology Limited