Immersive cinema seating is one of the fastest growing trends in mainstream motion picture exhibition and shows no signs of slowing. Translating the action on the screen into what a viewer experiences in the seat is no simple task and requires the hard work of many talented people. To learn more about that process, I recently spoke, via email, with Catherine Yi, creative director of 4DX America.
AEG-owned Regal Cinemas L.A. Live Stadium 14, home to the first and only 4DX-equipped theatre in the United States, says it has tripled its revenue in the first year using CJ 4DPlex technology. The 104-seat 4DX auditorium at Regal Cinemas L.A. Live has achieved $1.52 million in revenue attracting 70,000 attendees since opening last year, representing an increase of 88 percent in attendance versus the previous 12 months in the same auditorium prior to the conversion. Jurassic World is now playing in the theatre as it celebrates its first anniversary as a 4DX venue.