DTS:X immersive audio

B&B Theatres Upgrades Sound

Tue, 09/12/2017 - 12:07 -- Nick Dager

B&B Theatres has signed an agreement to install DTS:X immersive audio powered by GDC servers at six locations this year and six in 2018, with the remaining locations to be rolled out in late 2018/early 2019. As a licensee of the DTS:X object-based immersive sound technology for the development of GDC immersive sound media servers, GDC will be leading the effort. With this agreement, B&B Theatres will become the largest U.S. movie theatre circuit to exhibit content released with a DTS:X soundtrack.

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