One Network Alliance

Cinemark Transforms the Lobby

Mon, 10/16/2017 - 11:15 -- Nick Dager

The One Network Alliance – a strategic partnership between Barco and in-theatre marketing pioneer Vision Media – will commercially debut its turnkey digital Lobby Experience at Cinemark’s Plano, Texas and Playa Vista, Los Angeles theatres this month. This will enable Cinemark to transform its cinema lobbies into immersive storytelling environments using digital content viewed on billboard-size displays.

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