Immersive Entertainment

ScreenX Breaks its Own Box Office Record

Mon, 06/10/2019 - 11:22 -- Nick Dager

ScreenX, the panoramic format from CJ 4DPlex, has grossed $22 million in the worldwide box office in five months, surpassing its own box office record from the same time last year. This marks a 85 percent surge in box office gross and the fastest record-breaking milestone in the history of the innovative format. Spider-Man Far From Home is scheduled to release in ScreenX on July 5th.

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Spider-Man Coming to ScreenX Theatres

Fri, 05/31/2019 - 11:30 -- Nick Dager

Sony Pictures has announced that Spider-Man: Far From Home will be released in the 270-degree panoramic ScreenX format on July 2nd. It marks the first Sony Pictures film to be converted into ScreenX. Previously Sony Pictures released Spider-Man: Into the Spider-Verse in 4DX, another immersive cinema technology from CJ 4DPlex. The new Spider-Man will also be available in 4DX.

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B&B Opens Sixth MX4D Theatre

Tue, 04/23/2019 - 11:30 -- Nick Dager

B&B Theatres has opened another MX4D auditorium, bringing the theatre chain’s total to six. “Our continued partnership with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres. Situated on the Kansas/Missouri state line, Overland Park is the second largest city in Kansas with nearly 200,000 residents. The theatre also has the ability to draw from the nearby Kansas City metropolitan area, which boasts almost 500,000 peoples.

Hollywood Esports Adding Dolby Atmos Sound in Their MX4D Theatres

Wed, 04/17/2019 - 11:27 -- Nick Dager

Hollywood Esports is adding Dolby Atmos sound in their proprietary MX4D Motion and Special Effects Esports Theatres.Based on MediaMation’s MX4D motion and special effects technology, the Hollywood Esports MX4D Theatres brings motion seats, wind, rain, fog, lightening and other special effects into the spectator experience.

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