This week at CineEurope 2018, the Barco cinema joint venture Cinionic and chip designer AMD a are showcasing what the companies say are the world’s first multiplayer, augmented reality cinema lobby gaming applications aimed at creating a new social adventure in theatres and other location-based entertainment venues. The technology combines digital cinema lobby signage with multi-player augmented reality technology to create mini attractions that engage patrons in thrilling entertainment before and after the feature presentation.
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Terence Curren founded AlphaDogs in 2002 when he envisioned a future that would have a demand for more than just a conventional post-production facility. Sixteen years ago, the traditional business model was just beginning to show cracks as the falling costs of equipment led some producers to invest in their own. Curren believed talent would be the key ingredient to thrive in the technological world of the 21st Century. A veteran editor and colorist by trade, Curren assembled an elite team of like-minded post-production professionals that brought the perfect balance of creativity and technical know-how to the table. Sixteen years later, AlphaDogs continues to evolve with the ever-changing technology and needs of their clients.
New York independent sound studio Sound Lounge has introduced its Sound Lounge Everywhere concept to Colorado. The company has partnered with Boulder post-production company 11 Dollar Bill to offer remote audio production and mixing service to agencies and brands in the region and beyond.
Baltic exhibitor Cinamon Cinemas has selected Volfoni as its 3D technology provider for the rollout of multiple new screens. Cinamon Cinemas currently operates 23 screens in five different locations. Volfoni’s 3D cinema technology will be deployed as part of a major renovation of their multiplex in Tartu, Estonia.
The Laser Illuminated Projector Association reports that as of the end of 2017, the global installed base of high-end RGB laser projectors had reached nearly 700, an increase of nearly 100 percent since 2016, according to industry analysts at IHS Markit. In addition, the analyst firm also reported that, according to industry sales figures estimates, the number of laser phosphor projectors installed in cinemas has now surpassed 10,000; again an approximately 100 percent growth rate over the previous year.
On the first day of CineEurope, theatre management software provider Unique Digital announced that it is rebranding itself as UniqueX. The first product to launch under the new name is the Rosetta POS point of sale system, now available in UK, Finland, Denmark and Spain.
Cinemagoers can now buy tickets directly on dedicated studio movie websites such as the site for the upcoming film Mission: Impossible - Fallout. Created by Powster, these ticketing portals are activated across all social media.
The United Theater Integrators Association has named companies from Denmark and Ukraine as its newest members.
Strike Media has appointed Melissa Cogavin to the new position of consultant. Her role will be to grow the footprint and profile of Strike Media and advise on event cinema campaigns. Cogavin will also work closely on the expansion and growth of the social film app MyFilmClub for Wez Merchant, owner of both Strike Media and Under The Influence Of, MyFilmClub’s parent company.
DCS Events in association with the Big Picture will be hosting an Emerging Cinema Markets Conference November 20-22 at the Swissôtel The Bosphorus, Istanbul. The emerging cinema markets in Turkey, Central Asia, the Middle East, Balkans and North Africa are at an early stage in their growth and development, but in combination they offer a significant opportunity for investors, studios, distributors, exhibitors and the specialist supply chains to the industry.
Disney Pixar’s Incredibles 2, voted the most anticipated family movie of 2018 in a Fandango moviegoer survey, is now strutting its pre-sales super powers on Fandango. Opening in theaters on June 15, Incredibles 2 is on pace to become Fandango’s biggest animated pre-seller of all time and one of the summer’s biggest hits.
George Eyles has been named chief executive officer of theatrical distribution software company Maccs. He will be responsible for the company’s operations in more than 50 countries. Maccs is a Vista Group company.
Written during the McCarthy era and published in 1953, Ray Bradbury’s classic dystopian novel, Fahrenheit 451, is set in a society where books are outlawed and firemen are charged with burning them. The novel has had many adaptations, most famously in François Truffaut’s 1966 film, which starred Oskar Werner and Julie Christie. In 2018, Ramin Bahrani co-wrote and directed the film adaptation for HBO, starring Michael B. Jordan, who also served as executive producer. The stylized film was shot by cinematographer Kramer Morgenthau, ASC (Game of Thrones, Thor: The Dark World, Terminator Genisys).
Screenvision Media has signed a definitive agreement for Abry Partners, a media-focused private equity firm, to acquire a controlling stake in the company. As part of the agreement, the company’s existing owners, Shamrock Capital and AMC Entertainment, will maintain minority stakes. Terms of the transaction were not disclosed.
Following January's announcement to roll out dynamic pricing to all of its German theatres, United Cinemas International Multiplex and Smart Pricer have successfully completed the roll-out three months ahead of schedule.
The Harkness Screens Clarus XC will be the screen of choice for 2D and 3D theatrical presentations during Cine Europe 2018. The show’s auditorium inside the CCIB will feature a 26.35-meter by 7.5-meter Clarus XC 170 screen used to showcase both 2D and 3D content from distributors.
Samsung has selected footage captured with Arri Alexa cameras to showcase their Onyx 4K cinema LED displays. By using an array of modular LED panels to replace cinema projectors, the Samsung Cinema LED displays offer a completely new format of a cinema screen to enhance movie experiences. The technology displays Ultra Contrast with true blacks, high dynamic range and P3 color with supreme accuracy.
European 3D company Volfoni has filed a counterclaim to the intellectual property lawsuit filed by RealD in Germany. Volfoni further announced the retention of Quinn Emanuel Urquhart & Sullivan LLP, one of the leading intellectual property law firms in the world, to represent Volfoni in intellectual property related legal proceedings.
James Cameron’s Lightstorm Entertainment will use Sony’s new Venice motion picture camera system for principal photography on the upcoming Avatar sequels. The first Avatar movie, released in 2009 and also shot on Sony professional cameras, shattered box office records with its compelling story, immersive 3D and stunning visuals. These newest entries in the franchise promise to up the visual ante significantly with enhanced special effects, more elaborate production requirements and challenging live action sequences.
According to CJ 4DPlex, the new film Marvel Studios’ Avengers: Infinity War has been seen in the 4DX immersive seating format by more than two million people across 59 countries. This breaks the record for highest-attendance 4DX film to date. The milestone also makes Avengers: Infinity War the most successful film released in the format, surpassing the previous record holder, 2015’s Star Wars: The Force Awakens.