Adobe has completed its acquisition of Frame.io, the cloud-based video collaboration platform. The combination of Adobe’s video editing offerings—including Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects—with Frame.io’s cloud-based review and approval functionality will radically accelerate the creative process and deliver an end-to-end video platform, the companies said.
The skyrocketing demand for video means video teams must create an ever-increasing volume of content in close collaboration with dispersed stakeholders. Today, video review and approval processes are disjointed across multiple channels, leading to inefficient, time-intensive workflows. To address these inefficiencies, video tools need to be cloud-first with collaboration at the center, enabling every stakeholder to effectively contribute to the creative process with the appropriate controls, feedback mechanisms, and security.
“With the growing importance of video, we’re proud to add Frame.io’s industry-leading, cloud-native workflow capabilities to Creative Cloud,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud. “We are committed to enabling collaboration beyond Adobe’s applications to the growing number of third-party applications across the creative ecosystem, many of which Frame.io supports.”
With the addition of Frame.io, Adobe will continue to collaborate across all stakeholders of creativity beyond Adobe’s applications that includes third-party applications in the entire creative ecosystem.
With the close of the transaction, Frame.io co-founder and CEO Emery Wells will continue to lead the Frame.io team, reporting to Scott Belsky as part of the Creative Cloud organization.