AMC Theatres today announced that the Los Angeles market will be the first to be upgraded with Laser at AMC projection technology from Cinionic at nearly all AMC locations. Work is currently underway on AMC’s first major broad scale projector upgrade since the transition to digital with the launch of Laser at AMC.
AMC Burbank 16, AMC Burbank 8 and AMC Burbank 6 are now fully enabled with laser projection technology from Cinionic, and over the next several months, most AMC locations in the Los Angeles area will be upgraded.
This groundbreaking initiative is the result of an agreement between AMC and Cinionic, the global leader in laser-powered cinema solutions, to significantly upgrade the on-screen presentation at 3,500 auditoriums throughout the United States, with cutting-edge laser projectors.
Laser at AMC reinforces AMC as the leader in premium theatrical exhibition experiences and signals a significant AMC commitment to the future of movie-going, on-screen presentation, and the Company’s dedication to Make Movies Better. The move to laser projection offers a more environmentally friendly way to present movies with less waste, including the elimination of replacing xenon bulbs, and a significant reduction in energy usage.
“The completion of a full upgrade to laser projection at AMC Burbank 16, AMC Burbank 8 and AMC Burbank 6 represents a crucial first step as we begin introducing this new theatre upgrade, powered by Cinionic, at most of our screens in the greater Los Angeles area over the next few months and thousands of our screens around the United States over the next few years,” said Cynthia Pierce, AMC’s senior vice president, design & construction, facilities, sight & sound. “It’s an exciting development for movie-lovers as we move into the next evolution of on-screen presentation at AMC.”
“Whenever you see laser projection by Cinionic, you can expect brighter, sharper, and more vivid colors every time you go to the movies,” added Wim Buyens, CEO of Cinionic. “We are committed to exceptional cinema experiences, and together with AMC, we are raising the bar for audiences across LA and beyond.”
AMC Entertainment www.amctheatres.com