In its commitment to offer the best technical solutions in terms of cinematic exhibition, Aqualon Cinemas in Huelva, Spain has installed new Sony 4K SRX-R515P projectors for six of its nine projections screens. “We want to offer our viewers the ideal image and sound conditions of a top category cinema like our,” said José Antonio Llorente, sales manager at Aqualon Cinemas.
“4K delivers four times more detail than ordinary HD and with more and more movies being shot, distributed and projected in stunning 4K cinema owners needs to match the ambition of content creators to give audiences the best possible cinematic experience,” said Enrico Ferrari, regional Sales Head of Central Eastern & Southern Europe, Sony Digital Cinema 4K. “"Plus, the SRX-R515P projectors are a great solution to offer 4K quality images.”
Cinematography Pereira provided Cinemas Aqualon with technical support and the installation of Sony’s following equipment: six SRX-R515P projectors with an interchangeable lens system for 2D and 3D, Theatre Management System, that streamlines content ingest and management of show playlists, and Sony Digital Cinema 3D systems that offer uniquely smooth, easy-on-the eye images, with continuous projection of separate left/right eye images.
The deal is the result of Sony Digital Cinema 4K’s Managed Services, a set of financing solutions to help cinema owners acquire 4K projectors and manage their long-term maintenance. Sony Managed Services enable cinema owners to replace their equipment more serenely and transition 2K technology to powerful 4K. With a transparent monthly fee, the agreement significantly reduces the initial investment, while improving cash flow for the operator.
Under the terms of the contract, Sony will take care of the remaining three 2K DLP projectors at Aqualon Cinemas in terms of remote support and maintenance. "Sony Managed Service deals cover spare parts warranty, installation, project management, site survey before installation, maintenance, and remote technical support," said Ferrari.
Sony Digital Cinema http://www.sony.co.uk/pro/products/digital-cinema