Christie Sponsors Drive-In Film Festival

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Thu, 07/16/2020 - 10:40 -- Nick Dager

The Lavazza Drive-In Film Festival at Toronto’s Ontario Place is set for July 20-31.The Lavazza Drive-In Film Festival at Toronto’s Ontario Place is set for July 20-31. The festival, which is sponsored by Christie Digital Systems, is co-hosted by the Italian Contemporary Film Festival and presented by IC Savings and CHIN Radio/TV. Moviegoers will be able to enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.

Launched in 2012, the ICFF is the largest Italian film festival outside of Italy, celebrating the arts and culture of Italy, with nearly 50,000 attendees annually. Due to COVID-19, the ICFF decided to present the Drive-In Film Festival, a new international initiative to bring people together, with the annual festival postponed until November 2020.

The Lavazza Drive-In Film Festival will offer drive-in showings of films from countries including France, China, Russia and the United States. A portion of ticket sales will go directly to the Canadian Red Cross to support COVID-19 relief efforts.

“The desire to bring people together through the celebration of arts and culture is in our DNA, especially at a time when the world needs it most,” said ICFF co-founder and artistic director, Cristiano de Florentiis. “For us there is no better way to do this than through cinema, and the best way to watch a movie is with a top-quality Christie projector. We are so pleased to continue our longstanding partnership with Christie, who has been a huge supporter of the ICFF for many years, and we look forward to a successful Drive-In Film Festival.”

Films will be projected onto a 60-foot by 30-foot custom built outdoor screen from two Christie D4K40-RGB pure laser projectors.

“It’s Christie’s mission to create the best shared experiences, and we’re thrilled to be able to support the Drive-In Festival and ICFF, and bring people together again, safely,” said Carmen Robert, senior manager, global public relations, Christie. “We pride ourselves on giving guests the best movie-going experience possible with our projection technology, and we are excited to once again light up a big screen for audiences to enjoy.”

Lavazza Drive-In Film Festival

Christie Digital Systems