The 72nd Venice International Film Festival opened today with the 3D laser projection of Baltasar Kormákur’s Everest. The Universal Pictures International film was projected using a Lux laser light source developed by Cinemeccanica, Technical Partner of 72nd Venice International Film Festival.
This new laser projector grants a color gamut wider and an excellent brightness for an amazing 3D projection.
Richard Borg, Universal Pictures International Italy CEO, said, “All efforts to improve the quality of the cinema experience will always be supported by Universal Pictures.”
“It is the first time that an international film festival so prestigious adopts this new extraordinary technology during an opening ceremony,” added Cinemeccanica’s CEO Massimo Riva. “We are proud to contribute to the growth of the quality in cinema shows and we are sure the spectators will appreciate an innovation which will transform each movie in a more addictive experience.”