CJ4DPlex and The Walt Disney Studios have announced the release of 20th Century Fox’s Ford v Ferrari in the 270-degree, panoramic ScreenX format. Ford v Ferrari in ScreenX will be coming to theatres worldwide beginning November 13 and will be releasing on 270 screens, across 27 countries, including 32 screens in the U.S. with Regal Cinemas, B&B Theatres and CGV Cinemas. The film opens in the U.S. on November 15.
ScreenX is the world’s first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.
Ford v Ferrari in ScreenX will expand the dynamic racing sequences of the film onto the side panels of the auditorium, allowing an encompassing 270-degree view of the action and the speedway. Shots of the cheering crowd will expand onto the side screens, surrounding the audience inside the theater as if they’re right there in the stands watching the legendary showdown between Ford’s GT40 and Ferrari’s P3.
ScreenX has quickly enhanced its international reach, successfully screening Hollywood blockbusters and local feature films alike, including a record of twelve titles released in ScreenX this year with additional titles to be announced in the coming weeks.
“We are incredibly excited to showcase the highly anticipated ‘Ford v Ferrari’ on the panoramic screens of ScreenX,” said CJ 4DPlex CEO JongRyul Kim. “Audiences will be riveted by this amazing true life story and as they are fully immersed in the complexities of the story, ScreenX will add to the experience further and expand the action packed racing sequences in a way that only ScreenX can.”
Ford v Ferrari in 4DX will also be available in the U.S. with Regal Cinemas, Cinepolis, Marcus Theatres and CGV Cinemas.