Multiplex chain Inox Leisure has launched AmpliX, what the company is calling a next generation audio format and has installed AmpliX in one screen of its flagship cinema at Inorbit Mall Malad, Mumbai.
“Inox further plans to install AmpliX technology at its upcoming cinemas in Indore and New Delhi,” the company said in a statement. “Patrons can enjoy the experience by selecting the AmpliX seats while following the usual ticket booking procedure.”
Inox Leisure CEO Alok Tandon said: “Constant innovations have helped us to remain ahead of the technology curve and allowed us to offer unique and exceptionally superior experiences to our patrons.
“As we roll out this state-of-the-art audio innovation for the first time in India, we are ensuring an unmatchable cinema sound experience, which creates a 360-degree audio field with sound emanating from the seats, which also enables the skin to be a part of the audio reception process.
“As we usher yet another ground-breaking tech-intervention, we have proudly paved the way for more such tech-enabled experiences in the future, which would continue to advance and upscale the cinema viewing experience. We plan to offer the AmpliX experience in our upcoming theatres.”