A study of more than 6,000 ticket-buyers conducted by Fandango, the nation’s largest movie ticketing service, has revealed that moviegoers will be making multiple trips to the cinema over the next few months. Eighty-three percent of fans surveyed plan to see at least three or more movies on the big screen this summer.
Conducted during the first quarter of 2022, Fandango’s Moviegoing Trends & Insights Study also saw an uptick in consumer satisfaction with the moviegoing experience over the past year. Ninety-nine percent of moviegoers said they are happy with their recent cinema visits, compared to 93 percent during the prior year.
Moviegoers were asked to identify the top films they plan on seeing on the big screen this season. The fans’ top 10 most anticipated summer movies are:
Doctor Strange in the Multiverse of Madness
Thor: Love and Thunder
Jurassic World Dominion
Top Gun: Maverick
Minions: The Rise of Gru
Downton Abbey: A New Era
“As film fans head back to theatres, we are starting to see growing signs of recovery as we make the turn towards a great summer of movies ahead,” said Fandango vice president domestic ticketing Melissa Heller. “Our study shows moviegoers are happier than ever to be back at the theatre. With more in-theatre releases on the horizon, film fans plan to see multiple movies in the cinema, enjoying all their favorite concessions throughout the summer season.”
The Fandango study also reveals that:
93 percent of moviegoers will buy concessions (up from 84 percent the prior year), with popcorn and soda being the most popular items.
93 percent plan to see films across multiple genres in theatres this year, not just superhero/comic book movies.
89 percent indicate that moviegoing is their favorite activity outside of the home (ranking higher than dining out, shopping or sporting activities).
85 percent say premium formats (like IMAX or Dolby) make the moviegoing experience more enjoyable.
68 percent believe movies released only in theatres are of a higher quality than straight-to-streaming titles.
In the study, moviegoers were asked about their top influences for deciding which movies to see on the big screen:
95 percent look for their favorite genres.
93 percent select films based on their trailers.
91 percent ask for recommendations from families or friends.
90 percent want to see their favorite stars on the big screen.
90 percent pick the latest installment of a favorite franchise.
88 percent search for positive ratings and reviews.
Fandango’s moviegoer study was conducted during the first quarter of 2022 with more than 6,000 participants who all had purchased at least one movie ticket over the past 12 months. The demographic breakdown of the group was 72 percent ages 18-54, with 58 percent identifying as female, 41 percent male and one percent non-binary. Sixty-one percent described themselves as Caucasian; 21 percent Latinx/Hispanic; eight percent Black/African American; eight percent Asian/Pacific Islander; and five percent other. There were a few respondents who identified with multiple ethnicities.
Fandango’s full results from its Moviegoing Trends & Insights Study are available upon request.