Omniplex Cinemas, Ireland’s largest cinema chain, has signed an agreement with Showtime Analytics to provide it with customer analytics and communication for its 33 theatres. Spanning two markets, Omniplex Cinemas has theatres in most major cities and towns in Ireland and Northern Ireland.
As existing users of the Showtime Insights platform, a real-time operational analysis tool that brings Ticketing, Concessions, Occupancy and Staffing data together in one place, Omniplex have long been committed to using advanced analytics in a way that helps them to better serve their customers
While they have been using demographic based email marketing for some time, Omniplex wanted to get closer to their customers by applying a behavioral based approach to their communications.
Paul John Anderson, director for Omniplex Cinemas said, “We are delighted to extend our partnership with Showtime Analytics and utilize their Engage email marketing platform. Having real time data is an important tool for us in the decision-making process with our organization. Expanding this to our customer base and having the ability to deliver targeted communications will be an invaluable marketing tool for our marketing team.”
Omniplex is one of the first Irish chains to also embrace the new customer base modeling tool from the Showtime solution suite. Showtime Customer Analytics will give them the power to track how their entire identifiable customer base is made up in terms of recency, frequency, and monetary values, and ensure they are shaping their marketing strategy accordingly. Having this visual analysis on a dynamic dashboard is the first of its kind in a cinema industry tool, and with Omniplex’s commitment to progression and innovation their team welcomed the opportunity to elevate their offering even further.
Richie Power, CEO of Showtime Analytics said, “Omniplex [is] a true leader in their vision and strategy, and even in the wake of the Covid-19 pandemic they remain focused on rebuilding and growing their business. I am delighted to bring our partnership to the next level and look forward to seeing the results this data led approach will deliver to their bottom line.”
Showtime Analytics www.showtimeanalytics.com