A major pain point for companies using content supply chain tools in the cloud has been having to download an Interoperable Master Format package locally and re-upload it in order to actually deliver it to a platform. Here’s an all-too-common scenario: you’ve already ingested your content into the cloud, made all the required localizations, and performed final quality control procedures, but when it’s time to deliver your content, it could take you hours upon hours to download and re-upload it to the platform. As companies continue to leverage more cloud-based tools all along the content supply chain, this problem will become common and debilitating, particularly when dealing with high res content like 4K. In response to this need, Ownzones is now working with Netflix to provide a solution that closed this gap in cloud-based IMF delivery.
Content companies are benefiting from the flexibility, scalability, and shorter time-to-market that the cloud affords them. Leaders like Netflix have also spearheaded the adoption of the Interoperable Master Format in cloud-based production workflows to enable flexible versioning and reduced storage requirements. But there was a particular gap in the IMF delivery workflow that made it inefficient and time-consuming to operate in the cloud.
Ownzones’ cloud-native video supply chain platform Connect is now integrated with Netflix Backlot to enable content studios and post-production houses to deliver IMF packages to Netflix via API entirely within the cloud. There’s no longer a need for operators to download and re-upload an entire package to Backlot. When it comes time to deliver, simply select Netflix Backlot as the delivery destination in the Connect UI and the IMF package is directly sent and delivered into Backlot.
The integration allows content creators to leverage all your preferred cloud-based tools and still be able to deliver seamlessly in the cloud without having to pull the file down locally. Content can now be stored, managed, localized, and delivered without ever having to leave the cloud. As a result, it’s now faster and easier than ever before to make IMF deliveries to Netflix.
Technicolor, a Netflix preferred partner, has adopted Connect to migrate some of its post-production workflows to the cloud, reducing storage requirements and accelerating IMF delivery with the Netflix integration.
“We just finished our first season of a Netflix original series using Connect, and we had a faster, easier delivery experience than ever before,” said Bob Eicholz, chief technology officer, production services, at Technicolor. “We can now securely deliver an IMF package to Backlot entirely in the cloud with the click of a button in a fraction of the time it previously took, which has made a world of a difference for our workflow efficiency and our bottom line.”