Palace Cinemas, the fifth largest major cinema chain in Australia, is installing Arts Alliance Media’s Screenwriter theatre management system.
Opting to switch their theatre’s content system to Screenwriter, Palace Cinemas will centralize its on-site operations, drive workflow efficiency, and control content with ease. Hoyts Cinema Technology Group is currently facilitating the rollout enabling Screenwriter to power 125 screens across the country.
“We recognize the power of Screenwriter and how, with hardware automation, enhanced site visibility, and simplified content and [key digital message] management, we can provide a seamless cinema experience for both our staff and audiences,” said Lilly Ford, operations, and human resources manager at Palace Cinemas.
Responsible for scheduling features, trailers and advertisements, monitoring screens, and controlling playback for over 42,000 screens worldwide, AAM’s Screenwriter remains the most powerful, widely deployed theatre management system in the world. By automating workflows and managing a theatre’s entire workload from one central hub, exhibitors can build efficiency in operations and enable site-level staff to focus on the experience of their audiences.
“As long-standing partners with Arts Alliance Media and active recipients of their Screenwriter TMS, we understand the value this software upgrade will bring and are delighted to support Palace Cinemas with their progressive nation-wide installation,” said Hoyts CTG managing director Adam Wrightson.
David Ong, vice president of Asia Pacific at AAM, added, “To add Palace Cinemas, one of the leading cinema chains in Australia, to our network of valued exhibitors and upgrade their full circuit to Screenwriter TMS reflects the leading functionality our software delivers and the absolute trust we instill in our partners.”
Arts Alliance Media https://www.artsalliancemedia.com