Reading First Australian Exhibitor to Adopt Dolby Atmos Digital Cinema Sound

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Tue, 11/05/2013 - 16:34 -- Nick Dager

Thor: The Dark WorldReading is the first movie exhibitor in Australia to install the Dolby Atmos cinema sound platform. The first Dolby Atmos film to play at Reading will be Marvel’s Thor: The Dark World, which will begin screening today at Reading Cinemas Waurn Ponds, Geelong, in the Titan XC Extreme Cinema.

Dolby Atmos, a new audio format, has been embraced by leading exhibitors worldwide, and more than 85 titles have been announced with Dolby Atmos, establishing it as one of the sound formats that content creators most prefer. 

“Adoption of innovative technology is a key objective for us in order to remain competitive in the fast-paced entertainment industry,” said Wayne Smith, managing director, Australia and New Zealand, Reading Entertainment. “Dolby Atmos is a proven system that we believe delivers an unsurpassed moviegoing experience to our customers. With 55 surround sound speakers and the latest in digital projection, we are very excited about launching our new concept. We look forward to bringing the very best in presentation and sound to the people of Geelong.”

“With Dolby Atmos, audiences are no longer just watching a movie, they are experiencing it,” said Mahesh Sundaram, vice president, Asia Pacific, Dolby Laboratories. “Dolby Atmos is quickly becoming the preferred choice for next-generation sound in the cinema with major studios, directors, sound teams, and exhibitors rapidly adopting the solution. We are very excited and honored to be working with Reading to bring the immersive Dolby Atmos cinema audio experience to more moviegoers in Australia.”

In addition to Marvel’s Thor: The Dark World, other movies that have been confirmed to be in Dolby Atmos include:

DreamWorks Animation, Mr. Peabody and Sherman

Lionsgate, The Hunger Games: Catching Fire

Lionsgate, I, Frankenstein

Summit Entertainment, Ender’s Game

Twentieth Century Fox, Dawn of the Planet of the Apes

Twentieth Century Fox, Rio 2

Twentieth Century Fox, The Secret Life of Walter Mitty

Twentieth Century Fox, X-Men: Days of Future Past

Warner Bros., The Hobbit: The Desolation of Smaug

Warner Bros., 300: Rise of An Empire

For the latest list of Dolby Atmos titles, visit To learn more about Dolby Atmos, visit

Reading International