World Wrestling Entertainment is set to air its annual SummerSlam pay-per-view in movie theatres nationwide for the first time. In partnership with Iconic Events Releasing, SummerSlam will be available in select theaters, including some ShowBiz Cinemas, when it airs live on August 21 at 7 pm Central Time.
“Iconic has a stellar track record of bringing people together to experience live events in a unique manner,” said Melody Yam, WWE senior vice president of global strategy and business development. “We’re excited to partner with their team to deliver the WWE Universe a new way to watch our biggest event of the summer live on the big screen.”
SummerSlam will be held with fans in attendance at the Allegiant Stadium in Las Vegas, the home of the Las Vegas Raiders. It will mark the first time SummerSlam has been held at a National Football League venue and will be one of the first sporting events held at the stadium.
“Iconic Events Releasing is proud to be in partnership with WWE to bring their incredible brand to movie theaters coast to coast,” said Iconic CEO Steve Bunnell. “SummerSlam is a marquee event that demands to be seen on the big screen, with big sound, in an auditorium full of excited fans.”